Today in Dusseldorf, Germany, Tianma (TIANMA) through its wholly-owned European sales subsidiary, Tianma Europe GmbH (TME), will successfully launch the new sales structure based on the agreement of 10th November 2014 with Renesas Electronics Europe GmbH (REE) to transfer REE’s display business unit (DBU) to TME. REE DBU has been the sole distributor of the display products of NLT Technologies, Ltd. (NLT), a Japanese subsidiary company of TIANMA and responsible for Sales and Marketing for all NLT industrial products in Europe. Since this business transfer agreement was made on 10th November 2014, TME and REE have been cooperating closely to achieve smooth transition for the existing customers and partners to ensure continuous supply of NLT products and its services and finally completed the new structure by the end of march 2015.
On this occasion, TME will be shortly renamed Tianma NLT Europe GmbH (TNE) and the company will be headquartered in Dusseldorf, Germany. Mr. Cui Peng continuously leads TNE as managing director with same all staff of TME and all transferred from former Display BU of REE. Drawing upon the strength of each of its contributors, TNE, the newly organized company and new name aims to resonate with customers and stimulate new opportunities for expansion of the LCD business in the industrial, medical and automobile market.